This life insurance category provides lifetime insurance coverage for policyholder upto his/her 100 years of age. So, essentially the insurance coverage is provided till demise, provided the policyholder has paid all the premium amounts in the tenure. However, when the policyholder passes away during the policy tenure, then his/her beneficiaries receive the death benefit. The policyholder can select the sum assured based on his requirements from a range of policies available under this segment from different insurance providers. The policy is also called a permanent life insurance policy, as the policy provides coverage as long as the policyholder lives.